WEEKLY MARKETING IDEAS, TO IMPLEMENT INTO YOUR STORE
PARAMETER 1: THE STORE LOCATION
Example 1: You are in a 'out of the main commercial area' street, not visible = quote 0 (maybe you have to change your store, to a better location).
Example 2: The flow of people passing your store, in commercial hour, is more than 50 persons, each 10 minutes = quote 3 (can not be better)
Example 3: The width of the street of your store front is less than 1m = quote 0 (will provoke bad access and visibility of your store, the minimum store front has to be more than 1,50m)
By analyzing and quoting (eventually, by making a table with all results) all parameters in detail, you will end up with a final result. It is important to analyzing with a critical eye (a SELF-critical analysis), in order to have a clear and correct view of your existing and or future store location, as big part of the success and results will depend on it.
Based on the total result, you will be able to make the right decisions, concerning your perfect store location.
My experience has learned me, that it is better to have the best commercial location and paying more in rent or buying price, than looking for a cheaper 2nd, 3rd or 4rd store location, but having few flow of people and less sales. A good location is already the half of your success.
PARAMETER 2, THE STORE CONCEPT....
NOTE: Please do not hesitate to ask us, if needed, more in debt and detailed information, how to realize and find your perfect store location.