THE TIGER RETAIL STORE CONCEPT.
Tiger, a Danish successful retail concept, started in 1995, in Denmark and counts today with more than 170 stores around Europe and lately also in Japan. Considered originally as discounter, today they have created an added value to simple, but beautiful affordable products, creating and presenting the products in a clean Scandinavian looking concept. The company philosophy is selling innovative quality utilities at strong prices. Entering into a store, is a amazing and funny experience, as all products are originally and mostly unique. The product is the main item and everything is based on the presentation of it. Clearly a good example of by being different, you can be success full.
However, the main point, which marks the difference,....is probably their 'Corporate Social Responsibility' obligation. Working with Tiger, as supplier and or agent, requires the agreement of their way of working. Values like honesty, ethics and respecting the basic principles of human rights, labor conditions and natural environment are fundamental and a principal rule for eventual cooperation.
Tiger aims to be an exemple of how to use, the somewhat lost ethics and moral values, of the last years (where everything was possible, without rules and moral responsibility) in order to create a new form of doing business. Doing business with moral values.
Just an great example, that it can be done different.....So, dear Nike's, Zara's, Wall marts,...and many other low cost producers,...take an example....
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