OUR WEEKLY RETAIL VOCABULARY LESSON.

OUR WEEKLY VOCABULARY COURSE.
Week 12








Data-Based Retailing: A form of retailing, by gathering, storing and using information about customers and using this information to sell.

Floor-Ready Merchandise: Goods wich are delivered straight into the store and placed into the shelfs, without any further preparation.  Mainly, used by discounter stores like Lidl, Aldi, Dia,...

A Horizontal Cooperative-Advertising Agreement: When various retailers, mostly located close to each other and complementary in their product range, share the costs of an advertising ad.

A Marquee: A store sign, mainly used to communicate or display the stores name or logo.

Mystery Shoppers: A form, used by retailers, to control, how their stores and services are working.  Mystery shoppers, mainly are hired persons, which visit stores as clients, analyzing and reporting their results to the store management.  A ideal form and important tool, to see, how employees, behave towards the clients and a perfect tool, to change and ameliorate the service towards the clients.