Smalle International Retailing is specialized in international business development, start-up international retail projects and concepts. Market research, conceptually thinking, creative vision and retail coaching available. Do you need any help or information, feel free to contact us.
lunes, 14 de enero de 2013
OUR WEEKLY RETAIL VOCABULARY LESSON
our weekly retail vocabulary lesson
week 2
AN AUTOMATIC REORDER SYSTEM: Mostly generated by a program into the computer of the store, on the base of a perpetual inventory system and reorder point calculations. The system reorders automatically, when stock in store reaches a pre-order point. (part of this very important NEVER OUT OF STOCK SYSTEM)
DEPTH OF ASSORTMENT: Mainly refers to the variety in any of the goods or services group, with which a retailer is involved.
EVERYDAY LOW PRICING: A form of retailing, whereby the retailer consistently offers low prices throughout the selling season.
MARKET PENETRATION: A strategy, where the retailer tries to achieve large revenues by setting low prices and selling high volume items.
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