miércoles, 10 de abril de 2013
THE FOUR TYPES OF INTERNET BUYERS.
OR HOW TO CATCH THEM....
In line with our previous posts about your website, we like to explain you something more about the kind of possible eventual buyers could visit your website. It is important to know, what kind of visitors, are surfing into your site, as you will have to adapt your marketing strategy, to each of them.
So forget the mass marketing publicity and try to focus on each particular consumer group.
Your web site, should reflect and reach each of the consumer groups, with a clear message. However, concentrate your efforts, mainly on the ones, who could give your a major sales result.
The four major potential buyer groups are:
The Window Shoppers: The ones, who mainly surf the web, to see products and or services, without a real interest in buying something. It is like the people on a sunday, in a shopping mall,....a day trip with the family, just spending the afternoon. without any intention to buy. Sometimes, they can get motivated to buy something, if there is a real offer, however....as retailer, you should take care of them but not focus too much on them.
The Shopping Freaks: The ones, who really visit your web and buy. Those clients, need to be take care of. It is a client, who demands a personal, quick and easy service. They are the ones, who generate your repeated benefit. So, put them on a statue.
A specific VIP membership App, could be a an answer.
The New Internet Users: The ones, who are new and not familiarized with the online buying. They mainly have suspicion and will be very reluctant with your website. Once they feel, that your site, is to be trusted, they can become a real consumer. In order, to change their opinion, it is important to adapt your website, the way, that the terms, conditions and guarantees are clearly mentioned. Integrated opinion polls and client reviews, can help them, to become a real shopping freak.
The Best Price Shopper: The ones, who just surf your web, to find the best price offers. It is a client, who is not reliable and switches, until he finds the best price offers. As retailer, it is important, not to fall into the idea, that your website is visited only by above possible consumers.
Their exist a real danger, when focussing to much on above, to lower your prices permanently too much, thinking, that it is the only way to sell more, with a logical drop of your benefits. A special 'Sales Offer' segment in you web, could be a solution.
As you can see, when setting up your website, it is important, to try to catch each of above possible consumer groups. So it is necessary, to offer a segment in your web, covering the specific needs of each of them.
Like this, you will be able to respond on each.
So start your analyze and adapt your website.