Smalle International Retailing is specialized in international business development, start-up international retail projects and concepts. Market research, conceptually thinking, creative vision and retail coaching available.
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viernes, 25 de enero de 2013
FANGSUO COMMUNE, A DIFFERENT CHINESE BOOKSTORE
FANGSUO COMMUNE GUANGZHOU, CHINA
OR HOW A BOOKSTORE CAN BECOME A TRENDY PLACE....
In line with our monthly special store concepts, we like to talk you about Fangsuo Commune, or lets called it the real oriental spirit. From its design, using mainly natural materials like wood, bamboo, steel and stone, its 2000m2 store is bringing a total new way of bookstore. Actually, using the image the typical old bookstores with high selves, it combines the selling of books, clothes, different unique household International designer items and handcraft made products, presented in a new modern very attractive designer atmosphere. The warm colors of the natural materials, the shapes, like the 100 meter long and 3 meter high library, full of books or the remarkable entrance door and the special store furniture are creating a unique feeling. By offering various expositions of art and culture events in their adjacent gallery, they create a continuous flow of movement into their store. Centrally, you can find a lovely coffee shop full of orchids. On the walls, you will find daily new poems, created by the staff.
The use of warm natural materials, the smell of wood, the music,..are creating this oriental timeless and peace full atmosphere.
By offering a wide range of limited and special books, combining designer decoration, household art, clothes and all aspects of art, Fangsuo Commune, has created a kind of unique atmosphere. It has become a kind of culture center, a place where people meet each other, enjoy art, books and the peace.
It is like entering in an other world. The world of being different and unique.