jueves, 28 de febrero de 2013

10 REASONS YOU, RETAILER, SHOULD SELL ONLINE.


OR WHY WE SHOULD START USING THE MULTICHANNEL STRATEGY....


Probably you have considered it,..you have heart about it,...or just still have doubts, if E-commerce is compatible with your typical retail business. Will it not harm your sales in your store?..Will you not compete with your own traditional sales channel? What about your sales people?..What kind of price levels, you have to use? 
As you can see, a lot of questions and doubts,...but believe me...E-commerce is the future and there is no way back, than to the multichannel business. 
Here you have 10 reasons, why you should not hesitate any more and just start your own online store:

*As you have already a store, you have already an existing working operation with a number of fixed operation costs like warehouse space, electricity, staff, etc... .  The use of an E-commerce business implement a setup or creating cost and a yearly management fee, nothing else.  So, by using your existing shop operation as showroom and or warehouse,...you can generate more sales, using the same operation costs.

*You will be able to increase your clients, using the online shop as window and creating more visibility of you existing physical store.  It has be confirmed, that consumers who have seen a campaign online, often buy directly into your store.

*You will create a direct link with your possible consumers, using an actual and similar form, the way they are using.  Do not forget,..follow the consumers trends...be on-line.

*By using E-commerce, you will be using the latest tools like Twitter, Facebook, Pinterest and blogs in order to interact with your consumers.

*Always see, what your competitors are doing,..are they in internet,...do not miss the boat....be there...

*By using E-commerce, you will start to benefit of scale economy, as having an extra channel to sell you products in stock.

*You will be able to captivate new clients, especially young consumers groups, who maybe never should have visit your store before.

*You will be able to create groups and, or associate your business to similar or related webs,blogs, or collective group voucher companies, like Groupon,... with the end result, more brand and store knowledge and eventually a sales increase.

*E-commerce is worldwide business,...so no geographical limits.  You just can sell everywhere. 

*Probably, the fasted and most increasing business opportunity of the world,...more and more, we will buy through the E-commerce channel.

So, dear retailer, as you can see,..you just have nothing to loose,..invest into a good E-commerce web and tackle the market. Be on the top and a retail trendsetter. Your existing shop and organization can function as your showroom, office and or warehouse.
So, just do not loose this fantastic opportunity......

COMING UP NEXT WEEK:
HOW AND WHAT TO CONSIDER, WHEN SETTING UP THE RIGHT WEBSITE.








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