viernes, 19 de abril de 2013
RETAIL IS JUST DETAIL, IDEAS TO SELL MORE.
SIMPLE IDEAS TO SELL MORE INTO YOUR STORE.
Employees, idea 7
The first impression is always the final impression and will always be reminded and very complicated to be changed. It is important, when introducing a new staff member in your company, to create a kind of welcome pack, where you will explain general information about the company, a manual how to act and some general rules. This kind of welcome pack, will create an emotional link with your new employee. He will feel comfortable, well received and very motivated. This emotional link will be very use full later on, when he is going to do his job. Here some ideas, when introducing your new staff member:
*Always try to receive your new staff member personal en a positive way, dedicating 100% to him.
*Make a presentation to all the other staff.
*Show him the installations.
*Explain him the introduction plan.
*Introduce a tutor, who will follow up and help the new employee, for the first weeks.
*Explain clearly all details of the contract.
As you can see, it is very important, to start well. Like this, you will always end up well.
Clients, idea 8
Sensations are selling. It has been proven, that consumer buying is for a big part created by the feeling and sensation they receive into your store. Your sales point, should transmit this feeling. The first, a client motivate to enter, is your store front. (windows, door, general image). The use of the right visuals should motivated them to enter. (important to have the doors always open, as they invited to enter.
Once in the store, the right lighting, music and smell should create the exact sensation, you want to transmit. A well organized and clean store, will give a very positive feeling. The fact, that consumers can easily touch and or try your products, will motivate them to consume.
Don't forget,..consuming is a total emotional process.
Internal system, idea 7
Nobody likes to wait. Nor your clients. One of the major problems in a store, is that your clients have to wait. They have to wait, to be served, to receive their product or when paying. It is important, to organize your store, the way you eliminate above situations.
How can we organize this?
*Always provide enough employees in peak sales moments.
*Remind your employees, that client service is PRIORITY. (the rest becomes secondary and can be done later)
*When there is a waiting line of more that 4 clients willing paying, automatically open a new extra paying terminal, in order to reduce above waiting line.
It is clear that your employees, have to understand the importance of a good client service. Today it is probably, the most important part of the success of your business. By creating a good and well organized system around, you will be able to have perfect service oriented company. You will be different than your competitors.