IKEA GOES INTO THE HOTEL BUSINESS.
THE MOXY HOTELS.
What has been a rumor, has been confirmed. Retail giant IKEA, starts its hotel adventure.
A joint venture between IKEA (via its Inter Hospitality company) and hotel chain group Marriott, are planning to open around 150 budget 3star Moxy hotels around Europe (with UK, Germany and Scandinavia as key markets), focusing on the increasing young travelers market. Each hotel will have around 150 to 300 rooms, build up in a low budget assembly and construction way and presenting a modern design look, but low budget price concept.
The first hotel will open its doors in Milan around 2014, while all mayor European capitals will follow...
Have a look inside....
Good to know,...the hotels will not have the IKEA logo nor be decorated with the typical IKEA furniture.