OUR WEEKLY RETAIL VOCABULARY LESSON

OUR WEEKLY RETAIL VOCABULARY COURSE.
WEEK 17





A Balanced Tenancy: A term used, mainly in shopping malls, especially when starting up and selecting the different shop concepts and or products.  In order to have the perfect shop offer mix, the shopping mall management team try to select a wide range of different retailers, in order to captivate a wide and broader consumer, always adapting at the target population. It is a very important form, in order to create an attractive shopping mall.

Depth of Assortment: It is the variety of products or services in a general product group, who a retailer is offering to the consumer.  Today, it has been proven, that it is better to specialize, offering a short but more depth product group.  Better to be the best in one thing than be bad en everything.

Flexible Pricing: A strategy used by retailers, allowing consumers to be able to bargain on the existing retail  selling prices.  Consumers, specialized in bargaining can like this always obtain a better price.

A Leased Departement: A part of the store, rented to a third party, in order to sell its products.  Generally used by bigger stores,   Today, a lot of big department stores, discounter or speciality stores using above system (synergy of various brands) to cut down their operation costs and offer a wider range of products to their consumers.