miércoles, 27 de marzo de 2013
WHAT ARE THE BIGGEST ANNOYANCES FOR THE CONSUMER WHILE SHOPPING IN YOUR STORE.
THE TOP ANNOYANCES...
GOOD TO KNOW....
According to various researches, it has been showing that the biggest annoyance for consumers, visiting your store, is the rude inappropriate behavior of the staff. Four out of ten clients attach a lot of importance to the right greeting, when entering in the shop.
Some of the most irritating attitudes are:
*Staying at their sales desk, without greeting nor looking to the client. (eye contact)
*Using the mobile phone, during the visit of a client.
*Lack of sales staff, overstressed existing sales crew, creating long waiting lines, when paying at the checkout.
*Promising something, but not completing, what have been agreed with client.
Behind above, there also exist a number of annoyances on the product, price and presentation in the store.
Clients hate disorganized and or dirty stores, wrong marked prices or sizes, too small changing rooms
or bad quality products.
The direct contact between the client and the store personnel, is considered as a vital part in the shopping process for the customer and should be considered as a key point, when hiring you shop staff.
By creating a kind of ideal store behavior, to be followed, you can base your hiring criteria on above.
This store behavior should be reminded continuously on all store level, in order to maintain the ideal quality level. Important to realize, that an irritating sales staff experience, can push the customer to never come back to your store.
Although mayor annoyances depend a lot of your internal system, sometimes, the attitudes of clients, can also provoke the irritation. Not respecting the waiting line or slowly swarming clients are also considered as top annoyances.
As you can see,...not everything can be controlled..