PROBABLY THE MOST AMAZING TOY STORE IN THE WORLD...
Just enter and enjoy the wonderful world of Schwarz, after dark...
In line with our remarkable retail stores concepts, we have to talk you, about one of the most exiting toy stores, in the world, the Schwarz store in New York. For more than 150 years, Schwarz has been a landmark in toy retailing and has created a magical world, where toys have become part of our real life, by using the most original theatre and show tools, creating this amazing permanent atmosphere. Captivating young and old since more than 150 years, must-be- seen destination in New York, pop icon for generations, scene of many pictures, like 'Big', where the young Tom Hanks and Robert Loggia where dancing on the giant foot piano, the Schwartz toy store has, like no one, created the perfect story.
By entering in the store, 2 toy soldiers are greeting the crowds. The store is filled up with al kind of toys of around the world, organized in themes and areas, creating an amazing wonderland. If you don't find it in Schwarz, probably, it does not exist. Personal shoppers are keen to help customers and you will find through out the store permanent shows, 'like the famous giant foot piano', workshops,..and floor animation.
No one, like Schwarz, has managed to translate the message of how to marketeer the best way your product mix. By specializing and offering only the best of the best in toys, they created a unique retail experience.
Visiting 'Schwarz' toy store, should be one of your priorities and an obliged stop, in order to understand, how you can be different than your competitors. Being unique.....
Although Schwarz toy store maintains its typical family concept, in 2009 , it was taken over by world's leading toy retailer Toys''R''Us.
Let yourself, go beyond your wildest childhood dreams and jump into the wonderful world of Schwarz....enjoyed it.
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