Smalle International Retailing is specialized in international business development, start-up international retail projects and concepts. Market research, conceptually thinking, creative vision and retail coaching available.
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martes, 5 de febrero de 2013
THERE IS A FUTURE FOR THE SMALL RETAILER
OR HOW YOU CAN SURVIVE, BY BEING DIFFERENT...
For those who taught that the future of the small retailer, would come to an end, mainly due to the heavy competition of major international retail chains, E-commerce companies,.. and the last years though economical crisis,....could probably have made a wrong calculation.
Today, it was never that good, to be your own boss, to run your own business. In a market, where major retail companies have been failing,..today we need to go back to the roots. The real, honest way of retailing. Face to face.
Todays consumer, due to this general world rejection against the last years way of economical acting, is looking again for emotion. They like to be treated well, fair, honest and fast. They prefer the culture of service, even if they first... were attracted for the price or the special promotion.
Who else, better than a small shop owner can give this personal service. As explained in previous posts, being different, is important. If you,...retailer, can have a different more specialized product or service offer (forget to compete on prices with your bigger competitors,..you will not succeed) and combine it with this typical personal touch and approach, you will be very successful. Just use your imagination and look around. Take ideas and try them out. You have the advantage of being a small company, close on the field, who can try and act immediately.
It is all about understanding the human connection. At the end, we all like to being served the right honest way. And we can be very loyal to maintain it.
So lets act....like my sister, Gudrun, is always claiming,..think global but.. buy local....