Smalle International Retailing is specialized in international business development, start-up international retail projects and concepts. Market research, conceptually thinking, creative vision and retail coaching available.
Do you need any help or information, feel free to contact us.
martes, 22 de enero de 2013
RETAIL IS JUST DETAIL, IDEAS TO SELL MORE
SIMPLE IDEAS TO SELL MORE INTO YOUR STORE WEEK 3
Clients, idea 3
Invent your 'Off Sales Season'. In order to maintain a flow into your store, sometimes, you have to reinvent a sales. Where before, we had the typical summer and winter sales with its respectively off prices on products of exposition and overstock, today we can use more and more 'Mid Season Sales' periods, allowing us, to liquidate those product groups which have less rotation into the store.
They allow us to liberate the warehouse and store for new products with better sales and allow us to generate an extra cash to pay the current store operations costs. Where before, you could find a tremendous group of products in off sales in a short period of time, today a regular pre sales period, allows you to obtain a mayor rentability and create a more regular flow of clients, looking for permanent offers. So be creative,...by using the new retailing
Internal system, idea 2
Protect your margin. Probably one of the most important points into your business. The commercial margin is the result of your SALES - BUYING - DIF.STOCK / SALES. A too generous discount policy, would give you the unpleasant surprise, that you have been working for nothing, even with incremented sales figures. Together with above, a good stock control and a limited new product buying (the right quantities, no more than that...) will avoid you any surprise.
A forms of compensating the lower margins of the off sales products, is launching simultaneously new arrivals, (mainly, no- off priced items) which will allow you, to maintain your needed store margins. Employees, idea 3
It is very important that your employees are convinced about what they have in the store. The best way to have them motivated to sell it, is the possibility of having access to it. The best sellers of your products are the users of it. Your employees should be priority. So allow them to benefit of it, by offering products discounts to them and their family. You will not only sell more, but your staff will be more motivated and compromised with there work.