WEEKLY INTERNATIONAL RETAIL NEWS
Retail company H&M, is due to open soon, his new chain '& Other Stories' in some of the major European cities and at the same time launch his e-commerce. This new women focused retail chain, will offer a wide range of products like shoes, bags, jewellery, lingerie and clothes, into the medium upper level, bringing complete trendy fashion collections. Where 'H&M' and 'Cos' (there more upgraded brand) are bringing fashion for the complete family, this new chain will focus mainly on the todays woman, looking for a complete look.
This new project, will allow H&M, to continue to diversify into a more different store branded company, like there main competitor Zara, reaching all levels of the retail market and reducing their management risk of depending too much of one retail concept only.