Smalle International Retailing is specialized in international business development, start-up international retail projects and concepts. Market research, conceptually thinking, creative vision and retail coaching available.
Do you need any help or information, feel free to contact us.
lunes, 14 de enero de 2013
MARKETING TOOLS FOR YOUR SALES POINT
COMING UP.... WEEKLY MARKETING IDEAS TO IMPLEMENT INTO YOUR STORE
In the next coming weeks, we will introduce you on a regular weekly base, into the more strategic management and visual merchandising of your store. Where, in our previous weekly ideas, we rather prefer to stay on more general management ideas, in this reviews, we will bring you some more technical answers to some questions like:
- Do you have the right store location?
- What about your external or internal store decoration?
- Do you have the right product offer or product mix?
- What about your product presentation?
- Your sales point communication?
- What about your sales point promotion?
- Is your store atmosphere right? - And may other doubts...
With above, we hope to explain you, why some stores are selling more than others, with the purpose, to define and analyze, the reasons, why and how, they generate the strategies, to obtain this success. Keep you informed...