miércoles, 9 de enero de 2013



Originally started as simple product group in a super market chain in Japan in 1980, offering basic cheap good quality products, wrapped up into a simple plain brown paper with red writing, in order to lower the selling price. By cutting all the unnecessary costs like fancy packing, extra costs for branding...the main purpose was offering exactly what you see is what you get.
Although its primary products group goes from food, kitchen appliances, coffee, stationary, florists, cars, managing campus sites and recently housing construction,..and are mainly focused on the Japanese market, they started there first international store in London in 1991, by offering a new concept, based on the no-brand strategy, spending little on advertising and using the need of the anti-brand movement at that time. 
The global desire of return to simplicity in daily life...this kind of minimalistic, Bauhaus life style. By offering simple quality products that are basic and necessary in daily life, respecting the environment, reducing waste by offering simple packing and by using standard minimized production manufacturing, all presented into a kind attractive basic concept (simplicity, light, design objets, minimalistic open spaces, industrial looking), they concurred the world by opening stores around the planet.  
Today, they operate more than 400 stores, around the planet, offering basic household products and have become a name into the design retailing, by being awarded various design prices (the Thonet experience) and creating their own design participations.
Muji.. or the Japanese way of life, the concept of simplicity, tranquillity, peacefulness and serenity.  Worth while a visit...

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